The base figures were $3,755 for the hardtop and $4,222 for the convertible. The 1960 Thunderbirds were down very slightly in weight but up in price.

The Thunderbird roofline had been applied to large Fords in 1959, and stylists were concerned that it was losing its originality.īut sheet metal changes were not feasible from either a cost or merchandising standpoint, according to Ford Division committee minutes, 'Similarly, partial revision to existing surface, i.e., roof, front end, bumpers, etc., did not provide enough visual difference to warrant the required expenditure of funds.' The Bird was in its last year of a styling cycle, and it was felt wiser to withhold serious changes until 1961. To get a low sports-car look, we took 10 inches out of the then-standard car height.' The four-seat 'Bird was a huge commercial hit, too, far more successful than the two-seater ever was.įor model year 1960, Ford Styling had proposed a number of revisions to the now-two-year-old Squarebird design. The Squarebird sat 52.5 inches off the ground. When we were working on it, the standard automobile sat maybe 61 inches off the ground - shoulder height. 'Take that car and stick it in front of your house today.

Though all of these were considered, all were rejected.Ĭhief Thunderbird body engineer Bob Hennessy claims the 'Squarebird' was revolutionary. Furthermore, it earned this honor without relying upon the technological dead-ends of the era: air suspension, fuel injection, supercharging, and retractable hardtops. In fact, it may well be one of the outstanding American automotive achievements of the decade.

60s t bird